Brushed Brass and Beyond: The Growing Demand for Special Finishes in Commercial Restrooms

As commercial restroom design continues to evolve, architects and designers are seeking new ways to create spaces that feel more welcoming, coordinated, and reflective of a building’s overall design aesthetic. That shift is driving increased interest in finishes, particularly brushed brass, which offers a warm, sophisticated alternative to traditional chrome while maintaining the durability required for commercial environments.

We spoke with Jeff Gilmore, Sloan’s Vice President, Strategic Accounts, about the trends shaping finish selection, why brushed brass resonates with designers, and how Sloan is approaching the growing demand for expanded finish options.
 

What trends in commercial restroom design are driving increased interest in brushed brass and other finishes?

Commercial restrooms are becoming more hospitality-focused spaces rather than purely functional environments. While fixture counts are still dictated by code requirements, designers are now placing much greater emphasis on the overall restroom experience within the space.

We’re seeing more interest in warmer colors, a wider variety of finishes, and better coordination throughout the restroom. Designers increasingly want restroom fixtures, accessories, partition hardware, and other metallic elements to work together as part of a cohesive design. In workplace environments, many restroom renovations are also being driven by return-to-office initiatives that focus on creating more inviting and amenity-filled spaces for occupants.
 

Brushed brass is becoming popular in commercial spaces. What makes brushed brass a timeless finish rather than just a passing trend?

Brushed brass brings warmth to a space while maintaining a more subtle appearance than polished brass. The brushed texture softens the finish and makes it feel less bold while still adding character and visual interest.

It also works well with a variety of other materials and finishes. Designers can coordinate brushed brass with restroom hardware, grab bars, and other architectural elements more easily than some higher-gloss finishes. That versatility is one of the reasons it appeals to designers across different project types.
 

What factors do you consider when specifying brushed brass or other finishes for high-traffic commercial environments?

Design intent is always important, but performance and maintainability also need to be considered. Designers should evaluate how a finish complements other elements in the space, including tile selections, wall coverings, lighting, and surrounding materials.

Durability is another key consideration. Sloan’s finishes utilize Physical Vapor Deposition (PVD) technology, that molecularly bonds the finish to the fixture surface, helping it withstand the demands of commercial use. This innovative technology is essential for curved and angled products that are difficult to coat. Unlike some surface-applied coatings, the finish cannot simply be scrubbed away or easily chipped through normal use. That’s particularly important in commercial restrooms where fixtures are subjected to heavy traffic, frequent cleaning, and exposure to cleaning chemicals on an ongoing basis. Long-term performance matters just as much as appearance.
 

What Sloan products are generating the most interest in brushed brass, and how are designers incorporating those products into their projects?

Most of the interest we’re seeing is centered around the handwashing area because that is typically the most visible part of the restroom. Flushometers certainly generate interest, but in many projects, the finish selection begins at the sink area and is then carried through the rest of the restroom. Faucets, soap dispensers, and hand dryers are generating a great deal of interest, along with integrated solutions such as AER-DEC^® and FLITE-DEC^® systems.

What feedback are you hearing from architects, designers, and specifiers regarding brushed brass and the growing demand for expanded finish options?

The response has been extremely positive. In fact, this new finish was created as a direct response to requests for brushed brass from designers. The design community has been eager for its introduction, and they are thrilled that we are now able to offer it.

There’s also an appreciation for the practical benefits of a brushed finish. Compared to polished surfaces, brushed finishes tend to show water spots and everyday spotting less prominently, which can be beneficial in busy commercial environments. Based on the conversations we’ve had with architects and designers, there is a strong interest in having additional finish options available.
 

Looking ahead, how are changing finish preferences influencing Sloan’s approach to product development and the future of commercial restroom design?

It’s important to stay connected to the design community and understand which trends are emerging. Many finish trends originate outside the plumbing industry before making their way into commercial restrooms, whether that’s through lighting, furniture, or other architectural products.

We’re constantly evaluating those influences and listening to designers to understand what they’re looking for next. As commercial restrooms continue to incorporate more color, texture, and coordinated design elements, finishes will remain an important part of creating spaces that balance aesthetics with long-term performance.